Company Culture, The Marketing Foundation

You’re probably looking at this title and wondering why a marketing company is writing about company culture. After all, employee relations are the responsibility of Human Resources, right? Wrong. Your company culture sets the tone for the entire perception of your business, services and products. A positive company culture is the very basic foundation of marketing and a faulty foundation will leave your marketing strategy and business in shambles.

From small businesses to Fortune 500 corporations, the company culture you cultivate means everything. A positive workplace can improve employee retention and happy employees at that! Happy team members create higher customer satisfaction ratings. A toxic culture closes doors, not only to gaining long-term qualified employees but the doors to your business.

Cultivating your company culture into a positive environment isn’t necessarily difficult. It takes lockstep communications across the company, starting with your leadership, internal marketing to get buy in from your employees and consistency. Positive messages…

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Where Do Small Businesses Spend Their Money? [Infographic]

Small Business Loans

There are 23 million small businesses in the U.S. These small businesses have increased their budgets and are looking to spend more money this year. Why? Because they expect 2015 to be a good year. A year with both increased profits and revenue growth.

With dozens of investment opportunities available, there are three areas identified by the 2015 State of Small Business Report as top priorities for SMBs.

1.- Small Businesses anticipate an increase in IT spending and are looking to invest their extra cash in new tech initiatives and projects. 

For 2015, here are a few of the various technologies SMBs have stated they’re looking to implement:

  • Customer Relationship Management (CRM) systems
  • Business Intelligence Tools
  • Network Security

Recommended for you: How to Find the Right Lending Alternative for your Small Business

2.- SMB leaders use social media as their main marketing tool, while less than 3% of small business…

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